Website promotion seems tougher than we thought!

Click here, click there, everywhere's a click click. So why is website promotion tougher than we thought? Why are websites struggling with balancing their promotion and converting clicks? Wait who said they were struggling? They did. A recent poll revealed that most websites struggle to promote their sites within a proportion of their conversion earnings. Well if everyone wants it what's the problem here? The problem is everyone wants it but no one has been able to achieve it.

Webmaster's all over the globe have thrown the darts at a variety of methods ranging from automated php scripts and article distribution to PPC campaigns and good old fashion search engine placement to increase their conversion rates. Though many would argue that their own particular preference to marketing their website or business is best, it has become evident that to say the least their common goal is consistency. Thus we ask ourselves then how are we as webmasters to generate a consistently high form of conversion for our businesses? Website promotion of course. How?

Well let's ask AOL. After a recent study performed by Websidestory.com AOL again reclaimed the lead as having the highest conversion ratio amongst search engines with 6.17%. Leading the way in second was MSN as having 6.03% and Google being last as having a whopping 3.83%. Hey it's still better than my 2% right?

So why as webmasters do we care about what search engines have the highest conversion ratio? Well of course silly because its one of the most commonly used forms of advertising for businesses online and as webmasters we may want to consider what sources of advertising presents the greatest likelihood of sales for our business.

So again we ask ourselves how, How do we increase our conversion ratios through website promotion? Is it content? Add more content? Yes that would be one method add content and tons of it. Make sure its specific and targeted and filled with corresponding keyword descriptions. But wait you say. I've been doing that for over a year now and still have not yet been indexed or ranked to a level I desire, in fact I've actually been penalized by some search engines, so what do I do? Well many webmaster's have undergone the same so do not be alarmed you do have siblings but the problem may be you have TOO much content. Wait didn't you just say adding tons of content is good. Sure but hey too much of anything is not good for me, you and definitely not the search engines whose algorithms constantly change to uphold the integrity of their relevance.

Many webmasters have struggled in the content area and have seen their ranking lowered. As a result of what? Well many speculate possibly because of sign-ups or pop-ups on their home page. Rosalind Gardner one of North America's best online professionals, just released a press stating that Opt-in forms on your homepage should not cause you to be penalized. So what. Who cares man. How do I convert more people? Ok.

1. Keep your content short and persuading.
2. Add recognized affiliate media such as AOL ads.
3. Offer product guarantees or first time buyer discounts
4. Indicate the possible losses of not taking the opportunity such as higher price
5. Present their need and their loss if that need is not met.
6. Finally be memorable: Visitors should remember your site after they leave. They should eat, sleep and defecate your business.

Great now what. Webmaster's must remember who their audience is and be sensitive to their needs and time. As the writer of the article above wrote about his reasoning of the difference in conversion ratios for search engines .. ..

One way to explain the difference in conversion rates is demographics, said Ali Behnam, senior digital marketing consultant for WebSideStory. With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers those with less of an intent to buy. {Websidestory.com/ID=314}

A classic example, webmasters must keep note of who in the world their targeting..

In hindsight, your business or service should keep one thing in mind in order to raise conversion ratios. As people we all share one thing. Our inherently devilous desire to get something for nothing. If you as a webmaster can promote your website in a manner in which your product "under-promises but Over-Delivers," then your customers desires are satisfiable and your product can sell itself. You will retain your visitors and your website popularity will grow. Hey it may become addictive to the point of where they cant get enough of it. Then your conversion ratios may increase and your sales may skyrocket. Hey if they do, please send me an email so I can come into business with you and stop writing these articles.

Sam Morgan
Online business directory
http://www.bizey.com