Marketing

Related Articles

• Positioning Your Independent Broker Dealer Practice
  
  Positioning is not a new concept. It was discussed in great detail by Al Ries and Jack Trout in their widely acclaimed book, Positioning. According t....    read more »
• Marketing Mind vs Emotion
  
  The research and field results prove that there are three factors that pull people to respond to a particular business. They are logic, emotion, and ....    read more »
• What Howard Stern Knows About Marketing that Few Small Business Owners Will Ever Find Out
  
  Love him or hate him, small business owners need to take stock in some of the tactics the King Of All Media has used to create an veritable empire of....    read more »
• Award-Winning Web Sites Place Visitors First
  
  What does it take to have an award-winning Web site? According to the Web Marketing Association, it takes a combination of qualities. Since 1997, the ....    read more »
• IT Marketing: Use Trusted Business Advisors
  
  Another way to get your name out there for IT marketing is through trusted business advisors. These are people that small businesses look to for advi....    read more »
• Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts
  
  Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some....    read more »
• Business Identity
  
  Small businesses need to build their business identity. This business identity is only part of branding. Branding is for big companies and it is not n....    read more »
• Psychology of Setting Prices
  
  Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer ....    read more »
• Bowl or Fruit? The Difference Between Marketing and Sales
  
  It seems to me that there is a lot of confusion between "marketing" and "sales" in the business environment. Judging from the job postings and reques....    read more »
• 3 Steps To Getting Highly Motivated Prospects Or Customers
  
  With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise,....    read more »
• How Long Should Your Sales Letter Be?
  
  Picture this. It's Monday morning and the weekly sales meeting has just gotten underway. After updating everyone on the overall sales numbers the bos....    read more »
• Direct Mail Campaigns -- Expert Targeting Creates Awesome Results
  
  Youve probably heard the normal response to any bulk mail out in business ranges from 0.5% to 1% -- any more is often regarded as a very good result.....    read more »
• The Six-Step Process That Grows Your Business
  
  1. Examine your clientele and define your ideal client. Of all the customers youve served in the last couple of years, who are the ones you most enjo....    read more »
• Pricing in Proportion: An Introduction
  
  On 21st August 2006 the Royal Mail will introduce a new system for calculating postal costs. Unlike the existing purely weight-based system, future c....    read more »
• That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
  
  What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visito....    read more »
• Business is Down!
  
  If you don't really know the answer to that question, you may be destined to waste a great deal of money over the next few years. Most restaurant ope....    read more »
• How to Increase the Size of Donor Gifts with Fundraising Letters
  
  Do you want your donors to give more, do you want them to give more often, or do you want more of your donors to give? If your answer is all of the a....    read more »
• 101 Uses for Toll Free Voice Mail to Increase Your Business!
  
  Well not really a 101, but you can employ a "Silent Partner" for pennies a day and give your business the sound of a Fortune 500 Company! With a Next....    read more »
• Long Or Short Copy... The Truth!
  
  Sales copy should be like a ladies skirt: Short enough to be interesting yet long enough to cover the essentials.Each method offers its own unique adv....    read more »
• Empty Mailbox: The Truth About Mail Order and Direct Mail Businesses
  
  Beginners lose money in direct mail and mail order because they are given the impression that they need little knowledge and money to succeed. The tr....    read more »
• Eight Steps To A Great Marketing Plan
  
  Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positio....    read more »
• Cold Calling: How You Can Get Past The Gatekeeper, Into The Executive Suites
  
  Copyright 2006 Top Dog ConsultingPut pencil to paper and list every single sales-stopping-objection that spews from the mouths of gatekeepers. Know wh....    read more »
• The Onset of Digital Vinyl Banner Printing
  
  Is your business customer-oriented? Does it speak of your company identity? Does it offer the customers the right services and products they really ne....    read more »
• 10 Essential Criteria For Choosing Your Target Market
  
  A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be ....    read more »
• Lessons From a Six Year Old
  
  My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Last week ....    read more »